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SEO, or Search Engine Optimisation has been one of the most prominent marketing trends for the past few years. Whether you are seeking to make your business visible to your local neighbourhood or to the whole world, SEO is the best option to attract the attention of the right audience. Large scale global enterprises aside, smaller companies are now investing more and more on SEO and other forms of online marketing just make their companies more visible to the local audience. 
SEO, or search engine optimisation, is a term used for enhancing the visibility of your website through Google or any other Internet “search” means. Simply put, it makes it easier for people to find your website. The first thing to bear in mind for your SEO campaign is to determine how your target market searches. So, if you were looking for a SEO company in Glasgow, you would search “SEO” “COMPANY” “GLASGOW”. The same theory works for any company using SEO. Once you’ve realised the keywords, incorporate them into the text in your website using different strategies and techniques. This will lift the placement of your site in a search engine thus generate traffic.