01 Oct WHY SHOULD I WRITE A BLOG? HOW WOULD IT BENEFIT MY BUSINESS?
It’s easy to build a blog however a successful one doesn’t always come easily. Here are a few pointers on how to maximize your blogging opportunities .
When you combine a company blog with SEO, you instantly double the likelihood of generating traffic to your website. It’s really important you think carefully about the target market you wish to reach with your blog. Once you determine that, the next hurdle is to fill the blog with content that’s not only relevant to your company, but done so in a tone which suits its audience. This is an extremely important factor to consider as tone conveys personality. If your blog is interesting to read, it engages with the people who read it and thus, keep them coming back for more.
We recommend you include the relevant business related content but also information targeted to the specific audience. So, if your company is located in the West end of Glasgow, blog posts would involve events happening in that area. This keeps it localsied and again, engages with the people who are reading it. It’s also useful to include original pictures, videos and other links to websites that your audience may find useful. Remember, you’re providing a service for those who want a little bit extra from your company – that’s why it’s important to inform but also, entertain.
The next step is to promote your blog. Your content should use targeted buzzwords that relate directly to what you do. These buzzwords will help generate traffic directly to the blog and the website. This form of SEO will generate traffic and help your blog succeed.
You should also consider making contact with other bloggers. Just like in real-life, online business relationships are a handy thing to have. It helps you to gain traffic quicker and also, help you promote through other users’ profiles.
And last but not least. Social Media. Use your Facebook, Twitter and Pinterest to promote the fact you have a new blog post and it contains some really valuable information that can only be found here!
Once you combine all these elements effectively, you’re blog will generate more and more traffic and thus, promote your company’s name and endeavors.